Wikipedia Marketing
One of the most popular resources for many people today is Wikipedia. In fact, everyone, from ordinary schoolboys to even top scientists, use this online encyclopedia as a tool in their research. That’s why it is not surprising that you get to see Wikipedia results on top of the search pages of major search engines like Google and Yahoo.
And it is for this reason that more than one SEO company actually have attempted to try and use the site as a marketing tool. But as they soon find out, this isn’t really going to be easy. Many soon discovered that their articles get deleted as soon as they are discovered to be solely for marketing purposes only.
However, this does not mean that this strategy is a hopeless one. In fact, you can still be able to pull off this one easily. That is if you know how. Here are some important things that you need to consider when trying to market in Wikipedia.
The first thing that you need to understand here is the community itself. You see, since this one is an encyclopedia site, many people in and out of the community believe that this should be a place for resource materials and not for ads. Thus, it is understandable that they are very antagonistic against people who are trying to use the site for marketing.
And in order to use Wikipedia for this purpose, you actually need to become part of the community. Thus, it would be better if you read and understand first all the rules before attempting to post your articles. And this might sound a little bit weird and ironic, but in order for you to really show others that you are one with the community, you will actually have to fight off marketing attempts on the site yourself.
Another thing that you need to keep in mind when working in Wikipedia is that you need to interact with others. Thus, instead of solely focusing on your company’s articles, you might want to go out of your way and help others in editing other articles. Just remember that you are helping here to improve the articles and not to use them as additiomal marketing tools. Also, you should let others edit your articles, you will soon find out that if you do it this way, you will end up with a wikipedia articles that will actually be able to come up with articles that would last longer online.
As a last note, you also need to pay attention to the quallity of the of aticles that you are publishing here. One important rule that you need to follow closely is with regards to the sources for your articles. Make sure that all of the sources that you use for your articles are indeed credible. Also, as a handy reminder, never use anything coming from your company. These can easily be taken by other editors and writers in Wikipedia as original research and can be grounds for the deletion of your article.
